A basic template for website Search Engine Optimisation

Here are some basic tips on optimising your site for Google and other search engines.

Use keywords:

  • in your META keywords (128 characters max)
  • in your META description (keep keyword close to the left but in a fill sentence).
  • in the page title at the far left but possibly not as the first word
  • in the first portion of the page (first sentence of the first full paragraph)
  • in an H3 or larger tag heading
  • in bold in the lower half of the page (anywhere but the first usage on page)
  • in italic in the lower half of the page (anywhere but the first usage on page)
  • in the URL (directory name, filename or domain name). Do not duplicate the keyword in the URL
  • in an image filename useed on the page
  • in image ALT attribute
  • in image TITLE attribute
  • in link TITLE attribute
  • in the filename of your external CSS javascript files
  • in a link to a site that has a PageRank of 8 or better

Other optimisation tips:

  • Use “last modified” headers if you can
  • Validate your HTML. Google’s parser will miss parts of web pages if they contain simple HTML errors
  • Wherever possible keep the page as .html or .htm extension
  • Keep the HTML below 20K. 5-15K is the ideal range
  • Keep the ratio of text to HTML very high. Text should outweight HTML by significant amounts


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